This project was a start-up company from a young entrepreneur. The goal was to establish a calm, stable and extravagant brand as well as marketing collateral in a way that would help the client grow the new business as fast as possible and to be easily recognised in public.
To create a brand inline with the client's goals for a fun yet serious brand.
Business cards, corporate wear, marketing collateral and a branded tent that the client would use on marketing events as an outgoing people seeking brand.
What started out as a simple business card had soon become a complete brand design. Bloke recognised the need after remote meetings with the client, that they needed much more than a business card to establish this new brand. We immediately went into the deep end of the what the clients goals are and then established what was needed from the client goals.
Defining the brand creates an objective roadmap and a decision filter for the client to make the correct choice for the new company. This was important to keep the brand consistent and focused going into the future. During the defining we recognised that that a cluster of words kept grouping together, royalty, devotion and nobility. This had led us to the creative tone seen throughout the project.
Once a creative tone was set matching the client goals, the team quickly went to work to capture this new brand identity system. Working together with the client we then created the new logo to reminisce the old but still to bring the fresh re-branding to life.
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