This was a rebrand for a Payroll and HR service based side hustle who was looking to level up the experience their current customers have.
L.B.D Payroll & Business Solutions approached Bloke to help in re-positioning them as experts in the market. We were tasked to establish L.B.D Payroll & Business Solutions as Trustworthy, Fearless and Caring while maintaining their values to be Affordable but Quality orientated through fearless determination.
A new Brand Identity and Branding to match the brand attributes through value propositioning and design, which aesthetically matches the Brand's refined attributes.
We were approached to redesign the existing logo, which they felt were not professional enough for their clients. After a discovery and strategy workshop we were, together with the client, able to objectively refine and define the brand attributes that would best represent what their customers could relate to.
Defining the brand creates an objective roadmap and a decision filter for the client to make the correct choice for the new company. This was important to keep the brand consistent and focused going into the future while upholding the client goals and tone through the brand message. During the defining we recognised that that a cluster of words kept grouping together, trustworthy, quality, affordability, experience and fearless. This had led us to the creative tone seen throughout the project.
Once a creative tone was set matching the client goals, the team quickly went to work to capture this new brand identity system. Working together with the client we then created the new illustrative logo andbranding touchpoints to consistently represent the client's vision in an inspiring way.
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