This was a letterhead redesign request due to customer demand for professionality which lead to a logo design for credibility.
To create a letterhead that resonates with the client's target market, to achieve this we needed to add and create a logo with the new letterhead.
A logo, letterhead and marketing collateral which helped the client present their professionality and credibility through strong visual communication and a strong logo representing the brand.
What started out as a simple letterhead redesign, had soon turned into more than just that. Bloke recognised and co-ordinated with the client to get to the many more challenges that needed facing. We helped the client realise that the new branding could and should be much better than the original. To overcome the challenges we created a logo for the client to be proud of and marketing collateral which elevated their current status in the industry.
Defining the brand creates an objective roadmap and a decision filter for the client to show consistency through professionality. This was important to keep the brand consistent and focused going into the future. During the refining we recognised the symbiotic relationship with the moon and the earth, we could quickly sew that the client had the same relationship with their clients and we wanted to help the client show their value to their client.
Once a creative tone was set matching the client goals, the team quickly went to work to capture this new brand identity system. Working together with the client we then created the new logo, letterhead and marketing collateral to help the client grow consistency and the symbiotic relationships with their clients.
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