This was a rebranding project for an old tyre company that were looking to expand into a new sector of the economy, a bigger sector. We were tasked with re-branding them into the new role to so that they may stand out in the competitive scene.
To re-brand an already well established brand correctly without taking too much away from the already established brand.
A new logo, vehicle branding, corporate wear and marketing materials that supported JTC mining as the premier mining and logistics company that would show expertise to their service.
What started out as a simple logo redesign, had soon turned into more than just that. Bloke recognised and co-ordinated with the client to get to the many more challenges that needed facing. We helped the client realise that the new brand could and should be much better than the original. To overcome the challenges we created an entire new brand from top to bottom.
Defining the brand creates an objective roadmap and a decision filter for the client to make the correct choice for the new company. This was important to keep the brand consistent and focused going into the future. During the defining we recognised that that a cluster of words kept grouping together, trust, loyalty and wisdom. This had led us to the creative tone seen throughout the project.
Once a creative tone was set matching the client goals, the team quickly went to work to capture this new brand identity system. Working together with the client we then created the new logo to reminisce the old but still to bring the fresh re-branding to life.
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